I'm passionate about blending business and purpose, and I'm energised by working with talented people who challenge business as usual.
I’ve spent my career in the for-purpose sector, exploring different models for building a fairer and more equitable world. It’s a privilege to lead the Social Traders team that’s building a thriving social enterprise sector while also supporting traditional businesses to build purpose into their operations through social procurement and ESG.
I have international experience across social enterprise, charities, social innovation and for-purpose intermediaries in the UK, Europe and Australia. My career has spanned strategy, business development, innovation, marketing, impact and cross-sector collaboration at executive and Board level. I’ve led large scale collaborations, designed and implemented organisational-wide strategies for growth and diversification, and repositioned brands for increased impact.
I have an MBA from Bayes Business School in the UK (where I specialised in social enterprise business models), a Master's in Social Innovation from Danube University in Austria (where I specialised in collective impact).