On this episode of The CMO Show, Mark Jones from Impact Institute speaks with Tara Anderson, CEO at Social Traders, Australia’s certifier of social enterprises helping organisations build social enterprise into their supply chains.
There’s a growing emphasis on careers that contribute positively to society, like social enterprises and non-profits. But those aren’t the only avenues to a purpose-led career and today’s guest says marketers are well-placed to make it happen.
“I've never asked for permission. I've just decided where I want to go and done it,” says Tara Anderson, CEO at Social Traders.
“I've always said the social enterprise sector lacks the marketing ability and nous that it needs to really grow itself. Marketers are the storytellers that make this work.”
Social Traders is Australia’s certifier of social enterprises and does great work helping state governments and some of Australia’s biggest brands to build social enterprise into their supply chains.
It’s an organisation with a clear agenda and tremendous clarity in their message, which is being heard by social impact leaders in all areas of business.
“Businesses buy stuff every single day. So, all we're saying to businesses is, ‘When you buy that stuff, buy it from a social enterprise’.”
“In doing that, you're getting the goods and services you need, at good quality and at a good price point, and you're buying social and environmental impact in the same transaction.”
Fire up this episode of The CMO Show to hear more about Social Traders, social enterprise, and the power we have as individuals to instigate and advocate for positive change in the places we work.